Cult Korean makeup brands raved & loved by Korean girls

There’s no denying anymore. The Korean wave has officially taken the world by storm with boy group BTS topping charts, catchy billboard hits by the latest Kpop girl groups to well-produced Kdramas being exported to American TV. And on the beauty side, the Korean makeup and skincare wave continues to garner rabid followings with its trendy packaging, innovative releases and cult products working wonders for the skin.

Among these gems raved and loved by Korean girls, we’ve rounded up 6 hit and rising cult brands that you need to check out right now. *Adds to basket*

3CE by Style Nanda

If you’re a K-fashion or a K-beauty addict, you should already know about 3CE as a sister brand of the popular Korean fashion brand, Stylenanda.

3CE offers color makeup products such as eyeshadows, lips, and blushes that are packed with fun and trendiness. Their packaging is kitschy and cute, which definitely contributes to the popularity of the brand. One of their best sellers, 3CE Velvet Lip Tint, comes in a variety of bold and modern lip colors. The texture of the lip tint is velvet-soft and glossy, leaving the lips gorgeous and plump.

Beige Chuu​

Beige Chuu is a cosmetic brand derived from a popular online Korean fashion mall, The brand strives to achieve an effortless, most natural look for women, focusing on innovative and functional beauty products. They carry trendy color makeup products that are easy to apply, but with detailed results. Their best selling item, Beige Chuu Periwinkle Pearl Powder, is an eyeshadow that is highly pigmented and filled with glitter. It definitely allows the consumers’ eyes to pop gracefully upon its easy application with no fuss.


COSRX is a Korean skincare brand that uses unique, naturally-driven ingredients, such as snail mucin and yeast ferment in order to transform your skin.

The brand also has multiple press and media features, such as in Marie Claire, Allure, and Cosmopolitan, mostly as an acne-solving skincare brand. Their Clear Fit Master Patch is a best-seller, a very convenient acne sticker that you can use under makeup to hide your breakouts. Genius!


Dear Dahlia is a Korean natural makeup brand that wants to break the misconception that natural cosmetics are low in performance. They are an eco-conscious beauty brand, with most of their products using EWG green grade and vegan ingredients. Their packaging is very classic and luxurious, while maintaining a modern image as well, and especially the packaging for their collection sets are absolutely to die for.

Their totally clever Paradise Dual Palette Multi Balm & Eyeshadow Trio includes beautiful mini palettes that contain multi balms, which you can apply on your eyes, cheeks, and lips freely. 


Heimish is a contemporary beauty brand that suggests a natural daily look, without going too overboard. It believes that your ‘makeup’ is not what should pop, but ‘you’ in makeup.

The brand offers a wide range of beauty products, from skincare to color cosmetics. Their color products come in shades that are natural with a little bit of edge, which perfectly aligns with the modern beauty trend. Their All Clean Balm has been getting a lot of positive reviews, which you can easily massage onto the face to thoroughly cleanse your makeup.


Founded by one of the first-generation Korean professional makeup artists, Cho Sung Ah, Chosungah22 believes that makeup should be simple and fun. No wonder, their packaging is very playful and enjoyable. They have their skincare line and a color makeup line, and even a variety of useful makeup tools that help you achieve absolute perfection.

Chosungah22 was featured in multiple magazines and media, including Allure, InStyle, and W Magazine. Their best-selling product, the Bounce Up Pact Master, uses a never-before-seen formula to achieve that perfect combination of foundation and powder. 

Son & Park

Son & Park is a beauty brand created by two Korean celebrity makeup artists. They are all for that simple, professional and bold packaging that makes you feel like you’re a professional makeup artist too. The brand focuses on products that help you achieve the perfect dewy makeup look with a luminous glow.  Their Beauty Water certainly has received lots of attention recently. It instantly grabs your attention with the eye-catching packaging that looks straight out of the makeup artist’s studio. It’s said to tone, hydrate, and even exfoliate your skin when applied after cleansing.

* All images used courtesy of brands.


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