K-Celeb Style Guide

This might spark an intense debate with K-crazy fans but we just have to say it – the long reaching waves of K-Fashion has definitely influenced everyone’s wardrobe.

Be it on purpose through emulating Korean celebrities, or donning styles adapted from Korean fashion, it is without doubt that the land of kimchi is a major league player with its plethora of brands of stylish wardrobe staples or accessories.

Especially when K-pop idols and celebrities are looking so on-point with their ensembles! Gone are the days of wistful pining of how we’re ever able to look as glamorous as models or actors. Up your style factor like a K-celeb, without breaking the bank as the Sift & Pick tastemakers point you in the right direction!


For industrial design chic bags, KOIMOOI adds an eccentric yet purposeful element to anyone’s outfit.

Featuring unique designs with sturdy structures and quality hardware, these bags are seen being toted around by a number of K-celebs like T-ARA’s Qri, SNSD’s Sooyoung and more. The rare cylindrical designed Once Bag was seen on Lawless Lawyer actress Cha Jung-won, and the boxy Mode Bag and functional Mini Nana Bag that Singer HyunA picks to match her outfits!

Exude the same silent confidence akin to these celebrities with your very own KOIMOOI signature piece and grab yours from Sift & Pick today. Certain designs are only available in limited quantities, so fastest fingers first!


Channel the inner K-pop idol in you with a signature piece from designer bag brand MARHEN.J! Founded by former Art Directors for popular K-pop groups like Girls’ Generation, TVXQ and Wonder Girls, this fashion brand has been making huge waves in Korea’s fashion scene with its trendy yet functional vegan-friendly designs.


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With Sky Castle actress Kim Bora, demonstrating the versatility of the bags MARHEN.J bags gives just the right touch to instantly elevate your look to the ranks of K-celeb. Get yourself the popular korean crossbody Lolly, or a canvas bag for a casual outing such as Rico V2. Sleeker versions in artificial leather like Cindy and Ludy are popular choices too as they take you from day-in to night-out in style.


Take a leaf from A Korean Odyssey actress Oh Yeon-seo and complement your outfit with an OSTKAKA bag – specifically the Lycka Quilting Mini Bag in Ivory as styled in her Dazed photoshoot. Show off your artistic flair with the brand’s iconic bucket bags with subtle ornamental touches such as their signature knots adorning the Knut Bag. Or go for something unique like their Numer Draw String Bag – a structured bucket bag featuring a pliable drawstring closure.

Practical, stylish and available in several eye-catching designs, the OSTKAKA bag may very soon be your daily go-to bag!


Known for their simple and sleek yet versatile designs, ALICE MARTHA‘s bags are extremely popular in Korea, even among celebrities.  Designed and crafted locally in Korea, the modern leather bag collection by ALICE MARTHA is made for you to stand out from the crowd.


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Ace that trendy and casual look as shown on SISTAR’s Bora outfit pairing with Monaco in Black & Ivory and Selly in Dark Brown!

Selly - Dark Brown
Selly - Dark Brown


For a timeless and contemporary look, louie ooie gives classic bags a slight twist of their own designs. From pairing unorthodox materials like acrylic and crocodile embossed cow leather, to gold satin plating metal hardware, louie ooie designs are set to be a favourite with those who prefer subtle detailings.

My ID is Gangnam Beauty lead actress, Im Soo-hyang and The Return of Hwang Geum-bok actress Shin Da-eun were spotted carrying iconic pieces of the brand such as the nifty Peggy Bag in Beige  whilst on a quick errand run, Jane Bag in Black to tote around more items and the corporate appropriate Betty Bag in Brown.


Seeking a backpack for all your daily necessities? Look no further than unionobjet for backpacks with quality finishings and clean silhouettes. A clear favourite amongst female idols is the Dxoh X Union O Backpack, as seen on TWICE member Jeongyeon and CLC’s Kwon Eunbin? With its breathable mesh padding and sleek design, the backpack is a sure-win for comfort and style – something which everyone needs in their daily life!

What’s more? unionobjet also produces popular K-pop fashion items such as the Union Round Logo Ballcap, which Korean comedian and host Yoo Jae-suk always sports on his talk show Hangout with Yoo. Spotted on Kim Jong-min starring in variety show 2 Days & 1 Night’s Kim Jong-min, the unisex Union Round Logo Ballcap is available in three classic colours.


There is no doubt that Korean jewellery is definitely on-trend in recent years! The entire gamut from earrings to classy Korean bracelets has gotten the entire industry and accessory loving crowds sitting straight up at how completed an entire outfit can be a simple K-accessory.

Larger earrings from Jubiler’s Hammer Fiqure Earrings seen on actress Lee Sung Kyung in the “About Time” korean drama, will frame your face well.

Celebrities like Tiffany, and girl group ITZY members were also spotted adorning Jubiler accessories such as the 3d Drawing -2 Earrings and Wood&ball Earrings to accentuate their cheekbones with the earrings’ gold accents and curves.

ITZY member Yeji wears the O-ring chain bracelet – just the right amount of pizzazz for Kpop fashion, yet muted enough for everyday use.


South Korean brand mzuu shows off their modern, creative designs, which are fast becoming beloved by celebrities and fashion lovers alike. Crafted using contemporary materials such as brass, copper, silver or gold, each piece aims to strike a balance between functionality and aesthetic design to achieve its philosophy of expressing unique identity and sensibility.

From statement pieces such as the Joli Flare Layers Earrings on Girls’ Generation’s Soo Young to simpler options like Dreamer Dots Drop Earrings seen on Girl’s Day Min-a and Sandara Park, mzuu jewellery is sure to add that Korean flair to your outfits.


Looking for more colourful or opulent options when it comes to your accessories, without burning a hole in your pocket? Get inspired by your favourite K-pop stars like TWICE and Red Velvet members with their brand of choice – Jewel County!

Who says red is too bold a colour? Both BlackPink’s Jennie and TWICE member Sana pulled off the brand’s Ruby Red Triple Drop Earrings flawlessly, without looking too flashy. The dark ruby hue of the stones add just the right pop of colour to their otherwise plain or dark ensemble.

Prefer the more timeless pearls instead? So does Irene of girl group Red Velvet! Here’s her donning Jewel Country’s intricate, dangly Open Flower Pearl Drop Earrings to complement her elegant attire.

For a pair of sleek and chic stud earrings, how about Singer DaSom’s Princess B. Earrings?- Perfect for that additional glimmer of glamour to your outfits.

Get a jumpstart on K-Fashion trends today with our K-celeb brands list. You can start small with dainty earrings, or invest in a statement bag for an extra punch to all your outfits. Even if you’re going simple with t-shirt and jeans, the right accessories and arm candy will always make you stand out of the crowd.

What better way to ensure your sartorial edge is on point, than with the help of Korean celebrities? Grab your Korean accessories and bags now!

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